In the context of holography applied to condensed matter theory, I will present an analysis of transport properties of p-wave superfluids by means of a gravity dual. Fluctuations modes in the SU(2) Einstein-Yang-Mills theory are considered, and phenomenological implications are derived. Due to the spatial anisotropy of the system, a non-universal shear viscosity is obtained, along with a new coefficient associated to normal stress differences. I will also discuss how the transport phenomena in this model is related to the thermoelectric, flexoelectric and piezoelectric effects (mixing of electric current, heat flux and mechanical stress), Which have been observed in some superconductors and crystal liquids.